Last updated: 10 October 2025
Company: Direct Car Rental
Address: Paseo Marítimo Rey de España 35, Local 12, 29640 Fuengirola, Málaga, Spain
Email: info@direct-carrental.com
Phone: +34 611 876 090

 

1. Introduction

At Direct Car Rental (“we”, “our”, “us”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the EU General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and applicable Spanish data protection laws.

2. Data Controller

The data controller responsible for your personal information is:
Direct Car Rental
Paseo Marítimo Rey de España 35, Local 12, 29640 Fuengirola, Málaga
Email: info@direct-carrental.com

3. Personal Data We Collect

We may collect the following categories of data:
  • Identification and contact details (name, phone number, email, address, ID/passport).
  • Booking and payment information.
  • Vehicle rental details and contract information.
  • Technical data from website use (cookies, IP address, browser type).
  • Communication data (messages, inquiries, or reviews you send us).

4. Purpose and Legal Basis of Processing

We process your personal data for the following purposes:
  • To manage and confirm your vehicle booking.
  • To issue invoices and manage payments.
  • To comply with legal obligations (e.g. tax, insurance, rental laws).
  • To communicate with you about your booking or inquiries.
  • For marketing purposes (only with your consent).
  • To analyse website traffic and improve our services using tools such as Meta Pixel and Google Analytics (based on consent via our cookie banner).
The legal basis for processing is the performance of a contract, legal obligation, or your consent, depending on the purpose.

5. Data Retention

Your personal data will be retained only as long as necessary for the purpose collected and to comply with legal or tax obligations. Data collected for marketing purposes will be stored until you withdraw your consent.

6. Data Sharing

We may share your data with:
  • Payment providers and banks.
  • Insurance and legal partners related to your rental.
  • IT and web service providers (e.g. website hosting, Meta, Google).
    All partners are required to comply with GDPR and process data securely.

7. International Data Transfers

If data is transferred outside the EU (for example, by Meta or Google), it will be protected through approved safeguards such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

8. Your Rights

You have the following rights under GDPR:
  • Access – to know what data we hold about you.
  • Rectification – to correct inaccurate data.
  • Erasure – to request deletion of your data.
  • Restriction – to limit how we process your data.
  • Portability – to receive your data in a structured format.
  • Objection – to object to processing, including for marketing purposes.
    To exercise your rights, please contact: info@direct-carrental.com.
    If you believe our rights are violated, you can file a complaint with the Spanish Data Protection Authority (AEPD) at www.aepd.es.

9. Cookies and Tracking Technologies

Our website uses cookies and tracking tools (including Meta Pixel and Google Analytics) to understand user behaviour and improve marketing performance.
When you visit our site, a cookie banner allows you to accept, reject, or manage your preferences.
For more details, please refer to our Cookie Policy.

10. Data Security

We apply technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure. Only authorised staff and partners may process your data for legitimate business purposes.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website and marked with the date of the last update.